Praveen's Blog

An Eternal Quest for Incremental Improvement

Puduzu kanna puduzu

A lot of Tamil people would have heard the slogan "Puduzu kanna puduzu" (It's new dude) atleast 10 times a day. It was the slogan for Kungumam, a weekly Tamil magazine. Kungumam was one of the lowest selling books compared to the other famous Tamil weeklies. All of a sudden, there was a great deal of advertisement for Kungumam with the above slogan. It worked out nicely. Because of this advertisement and the freebies given with the book, the sales rised to 727,200 copies it seems. I thought that there is some real business genius behind this. Yesterday I came to know he is nobody than the Sun TV Maran. No doubt that he is a great business man!